Core tips: The market survey released the latest panel price in the first ten days of March. Driven by the strong operation of the panel factory and the demand for 618 stock, the price of TV panels rose in an all-round way. The price of small and medium-sized TV panels rose by about 1 to 2 dollars, and the price of large TV panels rose by about 3 to 4 dollars, which is estimated to increase by 2 to 5% in the whole month. With the price of TV panel rising, the price of IT panel is expected to stop falling in March.
The market survey released the latest panel quotation in the first ten days of March. Driven by the strong operation of the panel factory and the demand for 618 stock, the price of TV panels has increased in an all-round way. The price of small and medium-sized TV panels has increased by about 1 to 2 dollars, and the price of large TV panels has increased by about 3 to 4 dollars, which is estimated to increase by 2 to 5% in the whole month. With the price of TV panel rising, the price of IT panel is expected to stop falling in March.
Fan Boyu, vice president of TrendForce Research, said that the price of TV panels of major sizes had been slightly increased in late February. Recently, we saw mainland brands stocking for the next 618 promotion schedule, so the increase in March was further expanded. If we look at the whole month, it is estimated that the average increase in a single month is about 2~5%.
Fan Boyu said that after the Lunar New Year holiday and the annual repair of the factory, the demand for TV panels began to warm up. In March, the capacity utilization rate of panel factories increased. It is estimated that the average capacity utilization rate of global panel factories in the first quarter fell to about 65~70%. However, at present, the panel price is still "lower than the cash cost". At this stage, the panel factory aims to bring the price back to the cash cost, so it is quite prudent to control the capacity utilization rate. It is expected that the capacity utilization rate of the panel factory will not increase significantly in the second quarter, hoping to support the continued increase of the panel price in April and May.
After the overall increase of TV panel prices, IT panel prices are expected to stop falling in March. The subsequent price trend depends on when demand recovers. From the monitor panel, the stock demand of 618 promotion schedule has been launched recently, but the business demand of European and American markets is still not good, and it is difficult to raise the price.
As for the poor demand of the terminal market of the laptop, the brand has no capacity to pull goods, and the panel factory is also unwilling to negotiate the price, so the price of the laptop panel is still flat in March.
TrendForce pointed out that due to the impact of fewer working days and the reduction of orders for the brand to de-stock, the shipment of laptop panels in the first quarter of 2023 is estimated to be 38.7 million, a decline of 10.4% compared with the previous quarter and a sharp decline of 45.6% compared with the same period last year. In the second quarter, as the inventory of the brand gradually recovered to a controllable level, and the number of working days increased, it is estimated that the shipment volume of laptop panels in the second quarter is about 46.3 million, with a quarterly increase rate of about 19.6%.
