Kòm youn nan medya yo pi souvan kontakte nan lavi iben, piblisite asansè te favorize pa anpil piblisite e li te vin tounen yon zouti enpòtan pou maketing piblisite ak kwasans. Sa ki anba la a se yon ti atik ki soti nan manifaktirè machin LCD piblisite pou pale sou ki jan yo planifye yon plan pou piblisite asansè aktivman atire odyans sib? Ki prekosyon pou mete piblisite asansè? Kouman mwen ka double efikasite piblisite mwen an?
1. Idantifye gwoup itilizatè debaz yo
Jwenn moun ki dwat se pwen depa tout aksyon maketing. Dapre diferan piblisite asansè ki kouvri bilding rezidansyèl yo, bilding biwo, konplèks komèsyal, pak endistriyèl, lopital, lekòl, elatriye, odyans ki afekte yo varye. Se poutèt sa, anvan yo lanse piblisite asansè, mak yo ta dwe idantifye gwoup itilizatè debaz yo epi chwazi senaryo asansè apwopriye kòmsadwa. Pou egzanp, pou pwodwi chimik chak jou, manje, edikasyon, aparèy kay, elatriye vize gwoup fanmi, li pi apwopriye yo chwazi piblisite ki kouvri medya nechèl kominote a.
2. Chwazi fòm prezantasyon anons la
Different advertisement presentation forms have different appeal to the audience and the transmission effect of information. Elevator video advertisements are dynamically rotated, and the combination of sound and picture is more attractive. At the same time, it is more suitable for creative, story and other content expression, and the brand intuitively enters the consumer's memory. Elevator frame advertisements can make advertisements spread stably for a long time, and elevator video advertisements can attract users' attention and deepen their impressions. Brands need to choose media forms according to the purpose of communication.
3. kontni piblisite atire
Objektif prensipal kontni reklam asansè oswa ekspozisyon kreyatif oswa lavaj majik se fè reklam la memorab. Li enposib pou odyans lan sonje tout reklam la, men se sèlman pwen ki pi enpòtan an, ki se pwen an memwa nan reklam la. Osi lontan ke gen tankou yon pwen memwa nan kontni an nan reklam la, reklam la ka efektivman apwofondi enpresyon an.
4. Oralizasyon slogan piblisite
The slogan should preferably be a condensed slogan that includes its own product features and advantages. The advertising language is colloquial, simple and straightforward, catchy, and the product features are prominent, which can quickly occupy the user's mind and make the advertisement easier for users to remember and understand.
An jeneral, piblisite pou asansè se yon fason efikas pou biznis yo antre nan pwosesis desizyon konsomatè yo-. Li ka di ke piblisite asansè ka byen vit ak byen klè transmèt enfòmasyon piblisite, reyalize efè piblisite a vle, epi li vin yon chanèl maketing enpòtan pou antrepriz ak biznis yo fè piblisite offline. .
